If you’re wondering how to navigate the website and understand all that it has to offer, the best way would be to visit the zoo’s sitemap. The best bits about the website are the cryptic url (http://www.aazoopark.gov.in/) and the yahoomail contact address (aazp@yahoo.com).

Really, the Indian Government and it’s agencies should go to advertising / marketing workshops.

Custommerce India Chapter 5 is built around the ‘back to basics’ theme. Managing hype cycles, customer experience statistics, cutting edge technology, customer service differentiators, brand building, people and process investments, customer relationship management … name it and we’ve done it all. And yet, the customer still remains one unhappy person. To stay ahead in the race, we may have missed paying attention to the basics. In our eagerness to please customers by adopting best/next generation practices, we have destroyed our inherent ability to do the basic things.

They have a rather interesting line-up of speakers and agenda… Geet Sethi, V K Madhav Mohan, Sunny Rao, M. Mahadevan, C. K. Venkataraman, & Shiva Subramaniam. To top it off, they’re having it in the Leela Kempinski, Kovalam Beach, Kerala.